As someone who has built a career in marketing automation, I sometimes like to stop and ask a deep question about its impact on business. I find asking these sorts…
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A 2020 research piece completed by Sales Insights Lab, found 41.2% of respondents said the telephone was their most effective sales tool. The same research also discovered that an average 55%…
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2020 was one hell of a year, I think we can all agree on that! So much so Netflix had to go along and create an hour-long synopsis of the…
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Over 78% of people watch a video online every single week. And in today’s world, more video content is being uploaded to the internet in 1 month then TV has produced over the…
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At Bollin Green, one of our core ethos’s is to constantly push ourselves to do better. Which is why we are constantly improving, innovating and adapting our service offering to…
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Successful sales reps know that the best recipe for closing a deal has two key ingredients: a clear solution to a problem and exceptional customer service. The recent boom of…
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Back in 2016, I started working with a London based marketing agency who were after some marketing support. This agency needed support on delivering a brand-new marketing tactic. If you…
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We have previously talked about how telemarketing has evolved to keep up with modern-day marketing challenges and demands. In this article, we thought it would be interesting to look at how telemarketing can enhance and support…
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At first glance, telemarketing, telesales and inside sales might seem similar. They all use the telephone as a primary means of prospecting instead of face-to-face meetings. But beyond that, the…
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