Gate

The Gatekeeper – Dragon-Slaying in Five Steps

The Gatekeeper – Dragon-Slaying in Five Steps 726 336 Nathan Cousins

It’s a title that elicits visions of fantastical and fearsome creatures – dragons, the Balrog – but the gatekeeper can be altogether more intimidating and decisive a foe. There’s a…

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Call Journey

The Most Important Part of a Telemarketing Call

The Most Important Part of a Telemarketing Call 2200 1110 Nathan Cousins

There are many ‘theories’ in the world of sales. We thought we’d come up with our own and ask the team a question: what’s the most important part of a…

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Keys

The Art of Telemarketing: Three Key Practices

The Art of Telemarketing: Three Key Practices 726 336 Nathan Cousins

Despite malpractice by a sub-section of predatory quasi-marketeers pushing PPI, solar panels and insulation, telemarketing is still regarded as one of the most cost-effective means of market creation and pre-sales qualification. …

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