Nathan Cousins

As someone who has built a career in marketing automation, I sometimes like to stop and ask a deep question about its impact on business. I find asking these sorts…

A 2020 research piece completed by Sales Insights Lab, found 41.2% of respondents said the telephone was their most effective sales tool. The same research also discovered that an average 55%…

2020 was one hell of a year, I think we can all agree on that! So much so Netflix had to go along and create an hour-long synopsis of the…

Over 78% of people watch a video online every single week. And in today’s world, more video content is being uploaded to the internet in 1 month then TV has produced over the…

At Bollin Green, one of our core ethos’s is to constantly push ourselves to do better. Which is why we are constantly improving, innovating and adapting our service offering to…

We have previously talked about how telemarketing has evolved to keep up with modern-day marketing challenges and demands. In this article, we thought it would be interesting to look at how telemarketing can enhance and support…

At first glance, telemarketing, telesales and inside sales might seem similar. They all use the telephone as a primary means of prospecting instead of face-to-face meetings. But beyond that, the…

Telemarketing and email marketing are two marketing tactics that when paired correctly can be one of the highest lead converting methods in your arsenal. In this short blog, we are…

B2B telemarketing is a trusted and effective marketing technique used by companies across the globe, large and small. When choosing a telemarketing provider, one of the main things you will…