Article

All of Bollin Green’s longer articles can be found in this archive. If you’re looking for something meatier to read, check out this archive.

Operator working on software

Continuing to Innovate Telemarketing

Continuing to Innovate Telemarketing 2560 1707 Nathan Cousins

At Bollin Green, one of our core ethos’s is to constantly push ourselves to do better. Which is why we are constantly improving, innovating and adapting our service offering to…

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ABM works hard, anywhere.

Plan, Measure, Improve, Repeat: Successful ABM

Plan, Measure, Improve, Repeat: Successful ABM 2560 1707 Nathan Cousins

Successful sales reps know that the best recipe for closing a deal has two key ingredients: a clear solution to a problem and exceptional customer service. The recent boom of…

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Coffee mug with begin written on it

Getting started with Account-Based Marketing (ABM)

Getting started with Account-Based Marketing (ABM) 2560 1706 Nathan Cousins

Back in 2016, I started working with a London based marketing agency who were after some marketing support. This agency needed support on delivering a brand-new marketing tactic. If you…

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Telephone on side table beside sofa

The power of telemarketing in an all-digital age

The power of telemarketing in an all-digital age 2560 2031 Nathan Cousins

We have previously talked about how telemarketing has evolved to keep up with modern-day marketing challenges and demands. In this article, we thought it would be interesting to look at how telemarketing can enhance and support…

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Evolutions of mobile phones

Inside Sales, Telesales, Telemarketing: What’s the difference?

Inside Sales, Telesales, Telemarketing: What’s the difference? 1920 1080 Nathan Cousins

At first glance, telemarketing, telesales and inside sales might seem similar. They all use the telephone as a primary means of prospecting instead of face-to-face meetings. But beyond that, the…

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Email Marketing Telephone

How email and telemarketing are a match made in heaven

How email and telemarketing are a match made in heaven 2560 1707 Nathan Cousins

Telemarketing and email marketing are two marketing tactics that when paired correctly can be one of the highest lead converting methods in your arsenal. In this short blog, we are…

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5 Simple ways Industrial Marketers can smash their targets 

5 Simple ways Industrial Marketers can smash their targets  2560 1706 Nathan Cousins

Marketing in the industrial space is not easy. I would go as far as to say it is the most difficult sector, I have ever had to run marketing campaigns…

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Laughing Telemarketer

3 traits of a great telemarketer

3 traits of a great telemarketer 1920 1282 Nathan Cousins

B2B telemarketing is a trusted and effective marketing technique used by companies across the globe, large and small. When choosing a telemarketing provider, one of the main things you will…

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telemarketing boost marketing drives

3 ways to use telemarketing to boost your marketing drives

3 ways to use telemarketing to boost your marketing drives 1920 1080 Nathan Cousins

With an ever-growing number of digital marketing trends in recent years, it comes as no surprise that some businesses consider telemarketing to be outdated. You’ve probably heard the myths too;…

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