Article

All of Bollin Green’s longer articles can be found in this archive. If you’re looking for something meatier to read, check out this archive.

Man making calls at a desk
  • Joe Green

Techniques to Guarantee that Calls Never Feel Cold
Techniques to Guarantee that Calls Never Feel Cold 1440 810 Joe Green
Making cold calls feel warm, open and mutually beneficial is no easy feat. It calls for specialist knowledge and plenty of experience – something that we happen to know a lot about. read more
A view across a busy trade show at the London Olympia
  • Joe Green

Infographic: 5 Powerful ways to use Post-Event Data
Infographic: 5 Powerful ways to use Post-Event Data 1440 810 Joe Green
If you’ve invested money to attend an event, you need to do everything to maximise your return, and one of the main ways is to ensure you make the most of your post-event data. read more
Telemarketing headsets resting on office cubicles
  • Joe Green

Does telemarketing still work?
Does telemarketing still work? 1920 800 Joe Green
In recent years, telemarketing’s reputation has been tarnished by poor quality techniques. And we don’t think that’s fair! When done effectively and ethically, telemarketing is a great tool for lead generation, inside sales, customer profiling and more. Ready to be convinced? read more
Business man checking his phone
  • Joe Green

The Lost Value of Sales Leads – Does a Sales Lead Ever Die?
The Lost Value of Sales Leads – Does a Sales Lead Ever Die? 1920 800 Joe Green
Telesales lead quality is a clear determiner of revenue and growth. However, it’s not uncommon for leads to be discarded for one reason or another. But what if that last discarded lead was a golden opportunity to build a fruitful, longstanding commercial relationship? read more
  • Joe Green

Tips for Business Exhibitions and Trade Shows Post-COVID
Tips for Business Exhibitions and Trade Shows Post-COVID 1440 810 Joe Green

The last two years have shown the business world that there are new ways to work and as a result, things will never be quite the same again. Teams, Zoom…

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  • Joe Green

Manufacturing Industry Outlook for 2022
Manufacturing Industry Outlook for 2022 1920 878 Joe Green

The last two years have been tough for many businesses, particularly so for manufacturers. Supply chain woes, resourcing issues and Covid have caused significant disruption. As manufacturing sales specialists, we talk…

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  • Joe Green

Case Study: Brownlow Utilities
Case Study: Brownlow Utilities 1920 878 Joe Green

Sector: Energy Consultancy Services Provided: Telemarketing, Inside Sales, Pipeline Management Activity Outputs: Bottom line growth from new customers Established a “close only” lead funnel Nurturing a pipeline of £2.6m potential…

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  • Joe Green

Case Study: Sentis Managed Solutions
Case Study: Sentis Managed Solutions 1920 878 Joe Green

Sector: IT Managed Services Services Provided: Telemarketing, Lead Generation, Data Management & Appointment Setting Activity Outputs: Targets met on sales leads Increased new customers Influenced overall business growth About the…

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  • Joe Green

Why Telemarketing is More Than ‘Just Making Phone Calls’!
Why Telemarketing is More Than ‘Just Making Phone Calls’! 1920 878 Joe Green

When it comes to the art of sales and marketing, there is an almost gravitational level pull towards the theory that more equals better. More data, more contacts, more emails,…

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