Article

All of Bollin Green’s longer articles can be found in this archive. If you’re looking for something meatier to read, check out this archive.

Multilingual Telemarketing Infographic: Lost in Translation

Multilingual Telemarketing Infographic: Lost in Translation 2560 1707 Joe Green

Multilingual business communication – especially over the phone – needs to be clear and accessible, while getting across commercial specifics. All without committing a cultural blunder or bungling a translation…

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Why Every Business Needs Inside Sales

Why Every Business Needs Inside Sales 2560 1707 Joe Green

Inside Sales is so much more than remote selling – a method that has inevitably grown in popularity and effectiveness. When done right and with a collaborative partner, it’s the…

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Marketing Automation Secrets

Marketing Automation, is it hurting your business?

Marketing Automation, is it hurting your business? 2560 1707 Nathan Cousins

As someone who has built a career in marketing automation, I sometimes like to stop and ask a deep question about its impact on business. I find asking these sorts…

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Plants Representing Sales Engine Growth

9 ways to make your sales engine work for your business

9 ways to make your sales engine work for your business 2560 1707 Nathan Cousins

A 2020 research piece completed by Sales Insights Lab, found 41.2% of respondents said the telephone was their most effective sales tool. The same research also discovered that an average 55%…

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Content Marketing Planner 2021

4 Marketing and Sales lessons to be learnt from 2020.

4 Marketing and Sales lessons to be learnt from 2020. 2560 1711 Nathan Cousins

2020 was one hell of a year, I think we can all agree on that! So much so Netflix had to go along and create an hour-long synopsis of the…

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Holding a Video Camera

Video Marketing: What should and shouldn’t you do.

Video Marketing: What should and shouldn’t you do. 2560 1707 Nathan Cousins

Over 78% of people watch a video online every single week. And in today’s world, more video content is being uploaded to the internet in 1 month then TV has produced over the…

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Operator working on software

Continuing to Innovate Telemarketing

Continuing to Innovate Telemarketing 2560 1707 Nathan Cousins

At Bollin Green, one of our core ethos’s is to constantly push ourselves to do better. Which is why we are constantly improving, innovating and adapting our service offering to…

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ABM works hard, anywhere.

Plan, Measure, Improve, Repeat: Successful ABM

Plan, Measure, Improve, Repeat: Successful ABM 2560 1707 Nathan Cousins

Successful sales reps know that the best recipe for closing a deal has two key ingredients: a clear solution to a problem and exceptional customer service. The recent boom of…

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Coffee mug with begin written on it

Getting started with Account-Based Marketing (ABM)

Getting started with Account-Based Marketing (ABM) 2560 1706 Nathan Cousins

Back in 2016, I started working with a London based marketing agency who were after some marketing support. This agency needed support on delivering a brand-new marketing tactic. If you…

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