Article

All of Bollin Green’s longer articles can be found in this archive. If you’re looking for something meatier to read, check out this archive.

The Art of Prospecting

The Art of Prospecting 1200 769 Nathan Cousins

Placing someone on the phone who lacks basic sales, people or communication skills, can be a recipe for disaster.  Regardless of how much knowledge or passion they have for a product,…

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Is Telemarketing Right For Your Business?

Is Telemarketing Right For Your Business? 726 336 Nathan Cousins

Bollin Green has been offering its clients business-to-business telemarketing services for over 15 years. Telemarketing is at the heart of our business. Our pedigree is evidence of the quality of…

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Gate

The Gatekeeper – Dragon-Slaying in Five Steps

The Gatekeeper – Dragon-Slaying in Five Steps 726 336 Nathan Cousins

It’s a title that elicits visions of fantastical and fearsome creatures – dragons, the Balrog – but the gatekeeper can be altogether more intimidating and decisive a foe. There’s a…

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Call Journey

The Most Important Part of a Telemarketing Call

The Most Important Part of a Telemarketing Call 2200 1110 Nathan Cousins

There are many ‘theories’ in the world of sales. We thought we’d come up with our own and ask the team a question: what’s the most important part of a…

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Keys

The Art of Telemarketing: Three Key Practices

The Art of Telemarketing: Three Key Practices 726 336 Nathan Cousins

Despite malpractice by a sub-section of predatory quasi-marketeers pushing PPI, solar panels and insulation, telemarketing is still regarded as one of the most cost-effective means of market creation and pre-sales qualification. …

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