What is a Data Refresh?
People move jobs, change position, and even change their contact details all the time. Data refresh services are designed to keep your sales and marketing pipelines clear of old, out of date, information. In short, a data refresh is quite simply the process of updating existing contact information with the most recent information possible. This is usually done as a 1-by-1 process which can, unfortunately, make it a time-consuming exercise. However, it also means all the information gathered is up-to-date and verified. Which is why, If you’re a business who deals in a sector where it’s hard to come by new target accounts, data refreshing is a must!