Back to Basics

Marketing

Part 2 – Data & Segmentation

Data makes the globe turn in the digital world, but it also creates a whole collection of problems and issues. If managing your data is giving you a headache, then this is the perfect guide for you!

In this Back to Basic guide, we’re looking at how you can create a solid data foundation, along with some of the best practice techniques you can use to solve the most common data-related issues.

Topics covered in this part include:

• Life Cycle Stages & Buyers Journey
• Data Cleansing
• Data Refreshing
• Data Formatting
• Buyer Personas – Downloadable Template
• Data Segmentation Table – Downloadable Template