Back to Basics
Marketing
Part 2 – Data & Segmentation
Data makes the globe turn in the digital world, but it also creates a whole collection of problems and issues. If managing your data is giving you a headache, then this is the perfect guide for you!In this Back to Basic guide, we’re looking at how you can create a solid data foundation, along with some of the best practice techniques you can use to solve the most common data-related issues.
Topics covered in this part include:
- Life Cycle Stages & Buyers Journey
- Data Cleansing
- Data Refreshing
- Data Formatting
- Buyer Personas – Downloadable Template
- Data Segmentation Table – Downloadable Template