
Back to Basics
Marketing
Part 2 – Data & Segmentation
In this Back to Basic guide, we’re looking at how you can create a solid data foundation, along with some of the best practice techniques you can use to solve the most common data-related issues.
Topics covered in this part include:
- Life Cycle Stages & Buyers Journey
- Data Cleansing
- Data Refreshing
- Data Formatting
- Buyer Personas – Downloadable Template
- Data Segmentation Table – Downloadable Template