Your campaign is only as good as your data is! Before any campaign can start a full data audit is in order! This way we’ll know what we’re working with, and how best to segment the data depending on campaigns etc. If you lack data or are in need of a refresh, check our data management page for more details on the different data-related services we offer.
Market & Audience Research Analysis
Running a marketing campaign without doing the necessary research first is like driving a car with your eyes closed. Understanding who your target audience is and what their pains/challenges are, is crucial to being able to tailor your marketing message – helping to create a more relatable and conversion-focused approach to your marketing. We offer a suite of research services; more details can be found here.
Prep the Narrative
Once you know what makes your audience tick, you can tailor your marketing strategy and messaging to resonate with them. Ultimately helping to create more rapport with your leads, it’s crucial that they can relate to messaging your business is conveying. Don’t forget to think about what is the best way to market to your audience. If your audience spends little to no time on the web or social media, it’s worth thinking about event marketing, press releases or telemarketing.
Once you know the who, what and how you can now start to map out your campaign strategy. This stage is vital if you want to run and manage multiple campaigns at the same time successfully – and given one size doesn’t fit all, running various campaigns with different messaging to different buyer persona’s is best practice.