Back to Basics: Marketing | Part 3 - Strategy eGuide

Back to Basics


Part 3 – Strategy

Putting in place your data and marketing foundation is just the start, now we’re getting into the fun parts. Creating a strategy and finding a way to bring it to life!

In this Back to Basic guide, we’re looking at how you can create a new powerful marketing strategy or adapt an existing one to align with your businesses goals. In this guide, we’re covering everything from campaign planning, budgeting, SMART goals, KPIs and more!

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