Back to Basics
Marketing
Part 1 – Set Up
Whether you’re new to marketing or an old-time vet, our back to basics series is perfect for refreshing your mind on all the basic elements you need to do before, during and after launching a marketing campaign.In this guide, we’re covering the setup. Like most things in life, creating a solid foundation is critical when trying to create long-lasting success. This is why, in this guide, we’re looking at everything you need to do before creating a marketing strategy.
Topics covered in this part include:
- The Ps of Marketing
- Market Research
- Competitor Analysis – Downloadable Template
- SWOT Analysis – Downloadable Template
- Buyer Personas – Downloadable Template