Back to Basics

Marketing

Part 1 – Set Up

Whether you’re new to marketing or an old-time vet, our back to basics series is perfect for refreshing your mind on all the basic elements you need to do before, during and after launching a marketing campaign.

In this guide, we’re covering the setup. Like most things in life, creating a solid foundation is critical when trying to create long-lasting success. This is why, in this guide, we’re looking at everything you need to do before creating a marketing strategy.

Topics covered in this part include:

• The Ps of Marketing
• Market Research
• Competitor Analysis – Downloadable Template
• SWOT Analysis – Downloadable Template
• Buyer Personas – Downloadable Template