In recent years, telemarketing’s reputation has been tarnished by poor quality techniques. But effective and ethical telemarketing is a great tool for lead generation, inside sales, customer profiling and more.
It’s not uncommon for leads to be discarded for one reason or another. But what if that last discarded lead was a golden opportunity to build a fruitful, longstanding commercial relationship?
Coralie shares her thoughts on how good technology, training, day-to-day support from management and a good relationship with the end client allows a telemarketer to really excel.