Telemarketing

Why automation can’t replace appointment setting in a sales strategy

Although automation has the potential to raise the bar for sales strategy, the human element remains vitally important – here’s why you ignore it at your peril.

Outsourcing your B2B appointment setting: what to know first

Outsourced appointment setting boosts sales, lightens the load, and brings in the right clients – here’s how to do it right.

Does telemarketing still work?

In recent years, telemarketing’s reputation has been tarnished by poor quality techniques. But effective and ethical telemarketing is a great tool for lead generation, inside sales, customer profiling and more.