How B2B appointment setting agencies keep your data secure

Article Lead Gen

B2B appointment setting is proven to deliver more leads and more sales – boosting revenue and giving your business a major lift. A steady stream of qualified leads and scheduled meetings connects you with more potential clients and helps to keep your sales pipeline full.

However, appointment setting requires the use of large amounts of data, for various purposes. These include market research and analysis, direct marketing communications – such as email and phone marketing – and also for the purposes of improving products and services.

But with concerns about data security on the increase, clients are increasingly seeking reassurances that data will be kept secure and used responsibly. Here’s what you need to know about what B2B appointment setting companies are doing to keep your data safely under lock and key, and why quality data is so important.

How data is collected

Personal data may be gathered in a number of ways for use in appointment setting. This may be, for instance, through online or printed forms or surveys, directly from potential clients or through marketing lists which are bought or rented from third parties.

This data will then be sifted through using data platforms, which are used to qualify leads of the basis of a particular industrial sector or geographical region. So, if you wanted to target people very specifically, according to a particular job title, or working in a certain sector within a specific region, you could do so using this data.

Some appointment setting agencies use data supplied by their own clients for appointment setting campaigns. However, this can be problematic as clients’ own data is often poor and unreliable, which is why data bought from third parties may be used instead.

Your rights and protections under GDPR

Introduced by the European Union in 2018, the General Data Protection Regulation (GDPR) strengthened privacy and data protection laws. The provisions of the GDPR – which applies to all EU businesses and firms doing business within the European single market – have been enshrined in UK law as the UK GDPR, and so continue to apply in the UK despite its departure from the EU.

GDPR gives individuals increased power over how their data is gathered and used, and it also places new responsibilities on businesses with regard to how they store and use this data. This includes guidelines on the use of personal data including email addresses and phone numbers.

However, data bought from third parties is still permitted by GDPR, provided it is bought in the right way and from an appropriate source. In particular, the people you’re contacting must be given a clear and simply way of unsubscribing from future updates if they wish to do so.

At Bollin Green, we only store or transfer your data within the UK, which means it will therefore be protected under the terms laid out in UK GDPR. More information is set out in our privacy policy, which is available here.

The importance of quality data

It can’t be overemphasised how important it is to have quality data when undertaking an appointment-setting campaign. Having the right kind of data – verified and checked by a team who know what they’re looking for – is a surefire way of ensuring that your leads are the right kind of leads.

Essentially, before you can convert, you have to make sure that you’ve got all your ducks in a row; that is to say, you need clean and up-to-date data. When combined with the right approach to potential clients – understanding both your market and your client’s individual situation – you’re well on your way to success.

Of course, everybody wants more quality leads – but the difficulty is how to get them. High-quality data is a central piece of this puzzle, but it needs to be coupled with thorough market research and a thorough understanding of your own value proposition in order to schedule more appointments and, in turn, generate more sales and revenue.

At Bollin Green, our approach to appointment setting is informed by decades of experience. We’ve been working for more than 20 years to deliver strong sales and marketing campaigns for clients, with telemarketing at the heart of the process.

We’re always happy to talk – so if you’d like to find out more about what we can do for you, don’t hesitate to contact us today.

Joe Green

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