Are you curious to see how many of your customers would recommend you to their business connections? NPS is what you’re looking for. NPS is short for Net-Promoter Score. It’s based on a simple scale of 1 to 10 and divided into three key sections.
Detractors (score of 0-6) are customers who are unhappy with your service or product and would recommend against using it.
Passives (score of 7-8) are customers who are satisfied but not enthusiastic about your service or product. These customers are vulnerable to competitions offerings.
Promoters (score of 9-10) are loyal, enthusiastic customers who will keep buying your service/product and even go and promote it to other people – fueling business growth.