Lets go Back to Basics!


Life is complicated. It throws many different challenges at us every single day. No one day is like the last, which is why it’s so easy to get caught up in the complicated and more fun parts of life while forgetting about the basics. Marketing is no different. Every day new challenges appear, and as marketers, we have to face them head-on. But, it’s also important to not forget about the basics. A campaign is only as good as the foundation it’s built upon.

We’re pleased to introduce our brand new Back to Basics: Marketing series. In this series of guides and blogs, we’ll be providing a general refresh for marketing vets, and an easy introduction for new-comers, around all the basics parts of a campaign. We’ll also be looking at the best practices you should be using when it comes to key marketing tactics such as email marketing, social media and content marketing.

We’re doing a chapter per topic which you can download separately, or you can download the full guide when all chapters have been released.

Part 1 – The Setup – Download here

Discover how to set up the perfect foundation for your future marketing drives.

Part 2 – Data & Segmentation – Download here

Learn how to format and structure your data to make your life easier going forward.

Part 3 – The Strategy – Download here

Discover how to create a powerful marketing strategy that aligns with your business objectives.

  • Stay Focused.
  • Marketing Channels
  • SMART Goals
  • KPIs
  • Budgeting
  • Campaign Planning
  • Prioritising
Part 4 – Branding & Content
  • Tone of Voice
  • Guidelines
  • The Visuals
  • Content planning
  • Drafting, Proofing, Approving
Part 5 – Promotion
  • Social Media
  • Paid Ads & Paid Social
  • SEO
  • Content Marketing
Part 6 – Email Marketing
  • Design Best Practices
  • Subject Line & Preheader
  • AIDA
  • Reporting
Part 7 – The Phone
  • When To Call?
  • Call Scripts
  • Objectives & Outcomes
  • Gatekeepers
  • Call Data Management

We hope that you find this series useful. If you have any questions or comments you can always ask us on Twitter, LinkedIn or Facebook.


Joe Green

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