Compass

Market Research & Firmographics

Are you looking to expand your reach in a current market or looking to explore a new one? Our market research services can help you to navigate the tricky waters. We’ll help you to map out the key competition, opportunities, decision-makers and influencers all in your ideal market.

Marketing without doing market research is like driving with your eyes closed.

Demographic Research

We’ll deep dive into your target audience to determine what makes them unique and how to best position your marketing for the best return on investment.

Competitor Analysis

We’ll look at who the key players in your targeted market are and determine who is a key competitor. This is best paired with a SWOT analysis to get into the specifics.

SWOT Analysis

We can also run a SWOT (Strength, Weaknesses, Opportunities and Threats) analysis on your business, as well as your key competitors. If you’re unsure who your competition will be in a new market, this is perfectly paired with our Competitor Analysis.

Influencers

Influencer marketing is ever-growing, but knowing who is a genuine influencer and who’s an “inflated” one can be tricky. Our Influencer analysis will highlight who you should be looking to work with to maximise your companies reach.

A cassette tape

What is a Firmographic?

Firmographics are a powerful way to research a targeted organisation. Similar to demographics, firmographics look at a specific company or firm and identify key decision-makers through-out. It also looks at the businesses overall performance, such as revenue and expenses. It draws together a robust set of the conclusion that allows you to target your campaigns more effectively – boosting ROI by reducing wasted marketing expense.

If you’re anything like us, sometimes it’s easier to understand something if you can see it in action. If you’re interested in seeing what a firmographic may look like, download our sample below.

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