How email and telemarketing are a match made in heaven
Article
Telemarketing and email marketing are two marketing tactics that when paired correctly can be one of the highest lead converting methods in your arsenal. In this short blog, we are going to explore some key ways that you could bring these tactics together in your future campaigns.
1. Grow your email list
Due to updated privacy rules and regulations, it is essential you seek the permission of any new contacts before you add them to your mailing list. Many people will simply ignore or delete an email from an unknown sender, especially if it has been sent unsolicited. Gaining emails through telemarketing, however, is much easier. People are more likely to hand out their contact information if they know there is a genuine human at the other end. Pair this with a powerful value-proposition and it quickly becomes the best way of introducing people to your company. And as an added benefit you gain their permission to send them information about your company via email.
2. Solidify telemarketing exchanges
When you engage with an interested customer on the phone, you may exchange a lot of information about who your company is and what services you provide. It can be difficult, however, for people to remember information that has not been written and recorded for them to look back on. A summary email should always be sent after a successful telemarketing call to ensure the recipient has a reminder and record of all the information they have been given.
3. Create an easier customer journey
After communicating with a potential customer via a phone call, it is essential you help them complete their customer journey as effortlessly as possible. For example, after the phone exchange, you could send a potential customer an email with all the relevant links and information about your product or services that they can read at their own leisure. This will prevent a potential customer from having to search for your company after the call, which they may forget to do.
4. Solidify your brand
Once you have introduced your brand to a client on the phone, sending them an email complete with your company branding (e.g. logo, motto, colour scheme and aesthetic) will help solidify your company image in their mind. This will help a client to remember your business in the future all whilst creating a deeper understanding of your company.
If you would like to learn more about how telemarketing and email can support one another, do not hesitate to contact us today. We look forward to hearing from you!
Joe Green
Related Information
Case Study: B-ON
Today, B-ON and Bollin Green are running a tight lead generation operation, where sales teams only ever receive marketing qualified leads.
SYSPRO needed to own and promote its brand directly in the UK, whilst partners would generate leads independently, it was important for SYSPRO to be proactive.
Why automation can’t replace appointment setting in a sales strategy
Although automation has the potential to raise the bar for sales strategy, the human element remains vitally important – here’s why you ignore it at your peril.
Techniques to Guarantee that Calls Never Feel Cold
Making cold calls feel warm, open and mutually beneficial is no easy feat. It calls for specialist knowledge and plenty of experience – something that we happen to know a lot about.
Infographic: 5 Powerful ways to use Post-Event Data
If you’ve invested money to attend an event, you need to do everything to maximise your return, and one of the main ways is to ensure you make the most of your post-event data.
In recent years, telemarketing’s reputation has been tarnished by poor quality techniques. But effective and ethical telemarketing is a great tool for lead generation, inside sales, customer profiling and more.
The Lost Value of Sales Leads – Does a Sales Lead Ever Die?
It’s not uncommon for leads to be discarded for one reason or another. But what if that last discarded lead was a golden opportunity to build a fruitful, longstanding commercial relationship?
Why Telemarketing is More Than ‘Just Making Phone Calls’!
When it comes to the art of sales and marketing, there is an almost gravitational level pull towards the theory that more equals better. Is that really the case?
Getting started with Account-Based Marketing (ABM)
ABM works superbly in the B2B space and compared to the scattergun approach of other strategies, ABM’s targeted approach often leads to much higher returns over time.
