The first step to any email campaign is establishing what you want your campaign to achieve and what you want your contacts todo. Think about what the recipients of the email will do when they receive your email.
Find your Audience
Once you know what you’re looking to achieve, we need to think about the audience. This can be a little difficult and complex, but key sources such as ‘opt-in’ email forms and ‘opt-in’ lists from customers are good starting points.