Sentis wanted to generate IT managed services leads from 5-star hotels.
The campaign consisted of emails, content pieces and a bespoke direct mail piece. We sent the direct mail to all prospects as a hotel key card, offering the key to ending their IT woes!
Each prospect’s key card was personalised and came with a branded wallet and presentation box. Personalisation extended to dynamically-generated landing pages. With email analytics showing who had engaged with the campaign, Bollin Green could prioritise telemarketing to prospects showing the highest interest.
The results were fantastic for Sentis. A quarter of prospects in the campaign agreed to an appointment.