Article Case Studies
Business Management Software
Telemarketing, Inside Sales, Pipeline Management, Outsourced SDR, Data Sourcing and Strategy
One to ten opportunity hit rate
Significant market-ready leads
Brand awareness in key market
SYSPRO is a top-rated ERP favoured by manufacturers and distributors across the globe. With performance-boosting benefits improving everything from processes to costs and decision-making, few other competitive solutions come close to delivering the ROI of SYSPRO.
To achieve the growth SYSPRO was seeing around the world, and believing there was significant opportunity in the UK, SYSPRO management made the decision to move away from a single, exclusive UK partner.
Read the case study below for an insight into how Bollin Green work within this ever-evolving, uniquely challenging sector to secure opportunities with businesses of all sizes.
Before investing in a full campaign, it’s worth asking how many prospects in your data are genuinely commercially promising, and how many could easily be culled.
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Read MoreStop chasing trends – successful marketing doesn’t just come from doing more – it comes from doing the right things in a joined-up, strategic way.
Read MoreWe explore some of the most common myths surrounding outsourced B2B telemarketing and separate the fact from the fiction.
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Read MoreExploring how outsourced telemarketing can improve your sales and marketing activity, and how to integrate it effectively.
Read MoreTracking the correct metrics can provide you with a wealth of insights to help you measure success and identify areas of improvement.
Read MoreEffective and thorough planning is the cornerstone to success in B2B telemarketing – your campaigns must be based on a solid strategic foundation if they’re to deliver real results.
Read MoreYour potential clients are busy people – so if you’re going to cold call them, you need to know how to make the most efficient use of the time you have while you’ve got them on the line.
Read MoreWhen planning an appointment setting campaign, a clear brief gives your team the information they need to work successfully and ensures appointments are booked with only the right people.
Read MoreTaking a closer look at some of the key reasons why so many companies are choosing to outsource their appointment setting campaigns to specialist third-party agencies.
Read MoreWith concerns around data security on the rise, clients are increasingly seeking reassurances that data will be kept secure and used responsibly. Here’s what you need to know, and why quality data is so important.
Read MoreWhen you’re preparing to launch a B2B appointment setting campaign, you need to plan it carefully to ensure success. Here are the main things to consider ahead of your next campaign.
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Read MoreAppointment Setting is great for boosting sales and revenue, but during a campaign it can be hard to tell if you’re reaching the right people. Here are the key metrics you can to use to determine campaign success.
Read MoreToday, B-ON and Bollin Green are running a tight lead generation operation, where sales teams only ever receive marketing qualified leads.
Read MoreVetting your appointment-setting partners before allowing them to represent your business is vital. Here are the main points to keep in mind.
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Read MoreMaking cold calls feel warm, open and mutually beneficial is no easy feat. It calls for specialist knowledge and plenty of experience – something that we happen to know a lot about.
Read MoreIf you’ve invested money to attend an event, you need to do everything to maximise your return, and one of the main ways is to ensure you make the most of your post-event data.
Read MoreIn recent years, telemarketing’s reputation has been tarnished by poor quality techniques. But effective and ethical telemarketing is a great tool for lead generation, inside sales, customer profiling and more.
Read MoreIt’s not uncommon for leads to be discarded for one reason or another. But what if that last discarded lead was a golden opportunity to build a fruitful, longstanding commercial relationship?
Read MoreThe last two years have shown the business world that there are new ways to work and as a result, […]
Read MoreFind out how Bollin Green was able to rapidly generate a £2.5m+ sales pipeline for energy consultancy Brownlow Utilities.
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Read MoreWhen it comes to the art of sales and marketing, there is an almost gravitational level pull towards the theory that more equals better. Is that really the case?
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Read MoreInside Sales done right is a great approach – fuelling quality lead generation that is fast, confident, and scalable.
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Read MoreSome key do’s and don’ts of video marketing to take into consideration before trying to develop the next killer video strategy.
Read MoreSitting still in a sales role is rarely the solution to finding new leads. Innovation is key and that goes for outsourced partners too.
Read MoreSuccessful sales reps know that the best recipe for closing a deal has two key ingredients: a clear solution to […]
Read MoreABM works superbly in the B2B space and compared to the scattergun approach of other strategies, ABM’s targeted approach often leads to much higher returns over time.
Read MoreThe humble phone (and the diligent telemarketer) still has a major role to play in the digital age.
Read MoreYou’d be forgiven for thinking it’s all the same thing with different names but it’s a bit more nuanced than that.
Read MoreTelemarketing and email marketing are two marketing tactics that when paired correctly can be one of the highest lead converting […]
Read MoreMarketing in the industrial space is not easy. I would go as far as to say it is the most […]
Read MoreB2B telemarketing is a trusted and effective marketing technique used by companies across the globe, large and small. When choosing […]
Read MoreWith an ever-growing number of digital marketing trends in recent years, it comes as no surprise that some businesses consider […]
Read MoreYou can have the very best product on the market or a business solution that will blow people’s minds, but […]
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Read MoreDigital has dominated the marketing sphere in recent years. And why wouldn’t it? Being able to hyper-target your messaging on […]
Read MoreIt doesn’t matter what approach you take, whether it be an Inbound or Account-Based Marketing (ABM) strategy or a combination […]
Read MorePlacing someone on the phone who lacks basic sales, people or communication skills, can be a recipe for disaster. Regardless of […]
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