B2B telemarketing is a trusted and effective marketing technique used by companies across the globe, large and small. When choosing a telemarketing provider, one of the main things you will need to consider is the calibre of the telemarketers that the agency provides. On top of things like effective training programmes, there are some key qualities that any great telemarketer will possess. After all, it is not just about attaining leads, it comes down to the telemarketer to leave the person on the other end of the line with a positive impression of your company. So what should you be looking for in a great telemarketer?
On top of being a great communicator and having the ability to express information verbally in a confident, clear and cohesive manner, the ability to stay silent is also key to a successful telemarketing call. The customer needs to be able to express their needs and worries, at the same time as being able to ask questions and have them answered in a way that they feel is reassuring.
Through careful listening, the telemarketer can identify the customer’s needs and then use these to further tailor the call. A telemarketer with charisma and a voice that carries well is great to have on your side, but you also want someone who knows when to keep quiet!
As well as listening skills, a great telemarketer will be adept at asking open questions which encourage the customer to divulge more information. After all, there’s only so much information that can be gaged from a question that can be answered with a simple yes or no.
Asking on-point open questions is something that should feature heavily in the staff training of any telemarketing company. The more the telemarketer can find out about the customer’s needs and wants during the call the more easily they’ll be able to offer them a solution to what they’re looking for.
In any successful telemarketing call, the telemarketer needs to be in control of the call to steer it in the right direction. Being forceful is a big no-no but there are subtle techniques that can be employed to achieve this. This is something that will be covered in any good training programme.
In addition to these three top qualities, it is the responsibility of the telemarketing agency to make sure that all their staff are highly knowledgeable about the business, as well as what the aims of the campaign are. At Bollin Green, we handpick all our telemarketers and are proud of our advanced techniques that maximise return on investment for our clients. If you need the right telemarketing team on your side, get in touch today.