Infographic: 5 Powerful ways to use Post-Event Data
ArticleLead GenSales
We often hear from clients who spend a lot of money on their events: designing their stand, planning fun giveaways, and all of the travel costs involved in getting their team on the stand!
If you’ve invested money to attend an event, you need to do everything to maximise your return, and one of the main ways is to ensure you make the most of your post-event data.
SYSPRO needed to own and promote its brand directly in the UK, whilst partners would generate leads independently, it was important for SYSPRO to be proactive.
Why automation can’t replace appointment setting in a sales strategy
Although automation has the potential to raise the bar for sales strategy, the human element remains vitally important – here’s why you ignore it at your peril.
Techniques to Guarantee that Calls Never Feel Cold
Making cold calls feel warm, open and mutually beneficial is no easy feat. It calls for specialist knowledge and plenty of experience – something that we happen to know a lot about.
In recent years, telemarketing’s reputation has been tarnished by poor quality techniques. But effective and ethical telemarketing is a great tool for lead generation, inside sales, customer profiling and more.
The Lost Value of Sales Leads – Does a Sales Lead Ever Die?
It’s not uncommon for leads to be discarded for one reason or another. But what if that last discarded lead was a golden opportunity to build a fruitful, longstanding commercial relationship?
Why Telemarketing is More Than ‘Just Making Phone Calls’!
When it comes to the art of sales and marketing, there is an almost gravitational level pull towards the theory that more equals better. Is that really the case?
Getting started with Account-Based Marketing (ABM)
ABM works superbly in the B2B space and compared to the scattergun approach of other strategies, ABM’s targeted approach often leads to much higher returns over time.
