Multilingual Telemarketing Infographic: Lost in Translation
Article
Multilingual business communication – especially over the phone – needs to be clear and accessible, while getting across commercial specifics. All without committing a cultural blunder or bungling a translation that costs a lead. When your target customer speaks another language, important, sometimes tiny, details can get lost in translation.
At Bollin Green, our team of native language speakers understands the nuances of communicating in each language. Plus, those all-important cultural quirks that non-native speakers might not pick up on!
SYSPRO needed to own and promote its brand directly in the UK, whilst partners would generate leads independently, it was important for SYSPRO to be proactive.
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